Mission

Fix rental markets in Western societies.

The problem

Try listing every problem the Western world has at the moment. You might include falling fertility, poor health, financial stress, slow growth, social stagnation…

These problems share a common root. It's housing. It's simply too hard and too expensive to find a place to live.

Since we don't have affordable housing:

• Our lives are on pause
• We stay in cities we don't like, in jobs we don't want
• We don't chase opportunities
• We delay relationships, families, and plans
• We don't take risks

Housing is the foundation for everything else.

Fix it, and you will get happy societies that procreate, innovate, and thrive.

Don't fix it, and we'll ultimately turn into a ghost-cities dystopia.

The problem of Ugly

When societies face housing shortages, we start panic-building a lot of cheap, low-quality, ugly housing.

We're from Russia. Trust us, we kinda… know how this ends.

Typical Russian district.

Yury’s house back in Russia.

Alex’s house back in Russia (it even has color!!!).